Barry Schwartz on AI Search, Reddit, and the Future of SEO Barry Schwartz joins Jason AI Wade for a conversation about how AI is changing search, what still matters in SEO, and how businesses can remain discoverable as more users get answers without visiting a website. Barry discusses the balance between firsthand experiences on Reddit and information from qualified experts, the accuracy problems with AI Overviews, and why brand recognition may matter even when a search produces no immediate click.
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