Founder
Jason AI Wade
Technology expert, entrepreneur, and AI Visibility architect.
Jason AI Wade (b. 1974, Gainesville, Florida, USA) spent his formative years in Lake Wales, Florida. He attended the University of Florida and is a graduate of Rollins College in Winter Park, Florida.
A technology expert, entrepreneur, and AI Visibility architect, Wade studies how artificial intelligence systems discover, classify, resolve, cite, and recommend people and organizations. He founded BackTier and NinjaAI and hosts the AI Visibility Podcast, where he examines the growing influence of AI on identity, authority, search, and decision-making.
In 2026, Wade launched a widely publicized experiment by becoming the first known person to petition to change his legal middle name to "AI." The experiment was designed to demonstrate how AI engines resolve — or confuse — identities and whether a change to a person's legal identity can influence machine-generated knowledge.
The experiment continues what lawyers, businesses, startups, and franchises have famously and repeatedly observed: "Mr. Wade has certain skills."